With an IMI resort property, consistency means diversity.

That may seem like a contradiction, but a closer look reveals that the statement makes real sense. Over the past 15 years, IMI has successfully put together a portfolio of luxury properties located across the United States, Canada and the Caribbean, whose design and function consis-tently reflect thoughtful creativity and ingenuity.

“One of the most valuable services this company provides is the process of working with a developer and prompting them to think beyond their usual limits,” says Principal Partner Dan Collins. “More important, we provide a sense of security that the sales and marketing of the real estate is in capable hands so the developer is free to concentrate on creating a great community.”

That ongoing emphasis on creativity throughout IMI’s 40-plus past and current projects begins with a partnership with a broad range of expertise. Whether designing a golf course that complements its surroundings or constructing an attractive club membership package, IMI consistently partners with developers who have a solid reputation for successful innovation.

The Best of the Best

“As a company, we’ve aligned ourselves with experts in land planning, golf course design, architecture/interior design, development and consumer financing, as well as several other related areas,” Collins says. “We’ve gone to great lengths to partner with companies that have demonstrated success in their field. There’s great value for our prospective buyers in knowing that any developer aligned with IMI is generally using the best talent in the industry to plan, build and operate their community.”

Indeed, it’s that track record of excellence that spurs the level of creativity associated with IMI-represented properties. To illustrate: The waterfront and hilltop property at The Cliffs at Keowee Springs in Lake Keowee, SC (the newest development within the IMI- represented Cliffs Communities) would have certainly accommodated a world- class golf course. But IMI and the developer worked closely together and created a vision for the community that focused on the area’s pristine beauty and features a dramatic timber lodge, a spa, miles of hiking trails and other services and amenities associated with wellness and personal rejuvenation.

Less-conspicuous amenities push innovation even further. For example, plans call for a rock grotto wine room to be constructed within the lodge. Notes Collins: “We feel this will be a phenomenal component that will really set that project apart.”

Inspiring Minds

One central element of most every project is the “envisioning” stage—an early rendezvous of IMI staff, development personnel and others involved in a project. This exercise involves a robust exchange of ideas in an effort to make a particular development exciting and genuinely unique. In essence, it is a brainstorming session where everyone’s assumptions are tested, and where skill, innovation and creativity come to bear.

Even the experience of shopping for a dream getaway property reflects IMI’s commitment to a process that’s as comprehensive as it is creative. IMI’s Web site (imiliving.com) is carefully designed to offer a thoughtful introduction to the company’s array of developments. From breathtaking photographs to a library of helpful articles addressing everything from resort market trends to recent company events, the site’s features offer a comfortable and comprehensive first step toward resort property ownership.

“It can be a daunting process to sort through all the clutter that can surround shopping for luxury real estate,” Collins says. “We try to give you as much information as possible in an honest and professional manner, so you can make an educated judgment about the types of communities you want to investigate further. And when you contact us, you’re going to get great material as well as timely and accurate responses to all your questions.”

One-Stop Shop

Clients who ultimately choose to visit and preview an IMI-represented property can also expect to enjoy the convenience and professionalism of a comprehensive approach to the entire buying process. Not only will they receive educated guidance on what sort of property best suits their needs, they’ll also be able to work with IMI’s roster of approved lenders to expedite the most advantageous financing terms available. “We call this a seamless transaction. You work with one cohesive team throughout the entire process, on everything from financing to closing the sale and activating the membership,” Collins says.

IMI’s comprehensive approach to marketing and selling some of the most desirable luxury real estate in North America ultimately circles back to a clearly delineated brand identification—one that is as synonymous with creativity as it is with quality.

“What we’ve tried to do as a company is to build a brand that consumers will recognize,” Collins says. “It’s a brand which says we’re experts in this particular niche of real estate.”