After more than a decade in the luxury real estate market, IMI Resort Holdings has gained a reputation as a trustworthy and reliable brand. With over $1.8 billion in real estate closings since its inception, IMI's proprietary sales and marketing program has succeeded in some of the most sought after locations in North America, including North Lake Tahoe, Calif.; Park City, Utah; Keystone and Beaver Creek, Colo.; Kona Coast, Hawaii; Punta Canta, Dominican Republic; and Scottsdale, Ariz.

A well-established brand is usually a signpost of a vibrant company. The name Rolex, for example, is synonymous with timepieces of superior quality. BMW clearly connotes driving for pleasure as much as necessity. The name Bang & Olufsen instantly suggests that the string section will come alive in your den. And a Jack Nicklaus Signature Golf Course ensures 18 holes of challenge and beauty. Each of these brands represents products of distinction.

In the dynamic field of luxury real estate, IMI has emerged as a brand of distinction. In fact, the letters IMI have become synonymous with the marketing and sales of luxury real estate among some of America's most respected developers; a number of strategic partners, such as the Jack Nicklaus companies and Bang & Olufsen; more than a dozen professional golfers who wear the IMI logo; and, most important, thousands of luxury home buyers.

Suffice it to say, building a solid reputation is requisite to building a meaningful brand, and a solid reputation is one thing IMI has built. In fact, IMI's achievements are rooted in its good name. Through highly successful ventures with well known developers like The Ginn Company, Hyatt Development, Intrawest, East West Partners and DMB Associates, IMI has become the sales and marketing leader for luxury real estate in North America and the Caribbean.

Emphasizing Quality and Ease

IMI's stability and focus in the real estate marketplace has engendered great confidence among luxury real estate developers and home buyers. "There are certainly instances in which we decline seemingly attractive projects because we want to make every effort to avoid association with a venture that may not fulfill its obligations," says IMI CEO and Partner Mike Collins.

"A primary goal of IMI," Partner Dan Collins says, "is to serve as a sort of 'Good Housekeeping Seal of Approval' for the purchase of luxury resort or urban property."

As evidence of its integrity, IMI has had great success selling exclusive real estate well in advance of a development's final construction. For instance, in a single day last year, confident buyers acquired 86 of 99 homesites (total sales: $27 million) in the pre-development stages at Old Greenwood in North Lake Tahoe, a luxury, high-country retreat built around a Jack Nicklaus Signature Golf Course. In 2003, IMI also sold a remarkable $130 million worth of beach and golf properties at Cap Cana in the Dominican Republic-once again, all in pre-development phases. "Sales of this magnitude would not occur among buyers as astute as ours without supreme confidence in our products and the IMI name." Mike Collins says.

Further strengthening IMI's reputation is its integrated approach to sales and marketing, which creates virtually seamless real estate acquisitions. "From the earliest stages of envisioning a community, through arranging financing with preferred lenders, IMI is integrally involved in converting visions to closings," says IMI Partner Ron Rasmussen.

"We realized years ago that we must have meaningful involvement in every phase of a community; the left hand must always know what the right hand is doing; every word spoken, and every action taken matters-be it in marketing, sales or facilitating a closing," Dan Collins says. "At the end of the day, our commitment to this ideal has played a significant role in distinguishing IMI as a leader in our field."

"We have also created a process that is very respectful of the customer's time," Mike Collins notes. In many cases, IMI works with the developer years before ground is broken to assist in envisioning the community, developing the amenities and even characterizing the types of real estate products to be offered. This advice is informed by years of experience, coupled with extensive customer research. Another critical component of IMI's sales and marketing success is the significant database of clients and interested parties who look to IMI to stay abreast of luxury real estate offerings.

The Grass is Always Greener

Golf is often an integral component in the communities represented by IMI, from Glenwild near Park City, Utah, to Reunion Resort & Club in central Florida.

The game is a passion for many of those shopping for upscale resort real estate and that's why IMI connects developers with the top names in golf course design: Jack Nicklaus, Tom Fazio, Tom Weiskopf and Arnold Palmer.

The role of golf in resort development is another reason for the company's sponsorship of a group of PGA Tour golf professionals. Among the 14 pros sporting the IMI logo are Lee Janzen and Tim Petrovic, both of whom won more than $1 million in prize money in 2003. There also are bright young stars such as Brett Quigley, who's already established himself on the PGA Tour, and newcomers like Lucas Glover, who just recently earned his PGA card after marked success on the Nationwide Tour.

"The PGA Tour sponsorships link IMI with a lifestyle," Mike Collins says. "And that's an important part of establishing a brand." The goal, he says, is to make IMI the source of information about trends and opportunities in luxury resort real estate. The company achieves this goal through several additional outlets as well, including its Web site (imiresort.com) and its new venture into publishing-Resort Living magazine.

Throughout the pages of this glossy magazine, you'll discover IMI's high standards as they apply to its communities and to what clients and owners have come to expect from the IMI brand: great opportunities for luxury living. Resort Living reflects a style of life found at world-class golf courses, renowned ski resorts, pristine mountain retreats, cosmopolitan urban penthouses and, of course, captivating beachfront properties. In addition to unveiling IMI's distinctive communities, Resort Living will introduce you to the nuances of great golf courses, exquisite wines and recipes, entertaining ideas that will "wow" your guests, and fresh ways to enjoy quality time with your family. As the magazine's tag line suggests, Resort Living is a resource for "the artful discovery of living well."

Take Your Pick

Over the last decade, IMI has clearly emerged as the go-to resource for luxury resort real estate in North America. Building a brand of such distinction does not happen in a vacuum. It is a product of skill, innovation and hard work. And it is a product of IMI's core value: genuine commitment to those it serves. If another home is on your mind-whether it's a golf community, a beach, a ski resort, or if you are simply seeking urban luxury in the heart of a major city-IMI is the nexus to your new front door. Welcome home. Welcome home to IMI.